(Left to right) COO Sonny Caberwal, with Zaheer Khan, Sushama Reddy and CEO Sunjay Guleria, in New Delhi on Friday. Pic/Midday
Sher Singh, a contemporary range of apparel, aspires to be India’s first lifestyle brand.
Trendsetters and fashion followers can now buy India’s latest style sensation, Sher Singh, delivered quickly and at no cost to their home or office anywhere in India.
Sher Singh, a contemporary range of apparel for men and women, has been designed as a collaboration between global design experts from New York and New Delhi. Their website, www.shersingh.com, features the range of all the lifestyle products.
Cricket, all the way
The company unveiled its first collection, Cricket by Sher Singh, today with Zaheer Khan, who also announced that he is one of the investors in the company. The team is also backed by other venture capitalists such as Tiger Global Management and Accel Partners, Rajan Anandan (MD, Google India), Sushama Reddy and Kishore Lulla (chairman, Eros Entertainment).
Speaking on the launch, cricketer Zaheer Khan said, “I am excited to be a part of Sher Singh. The brand symbolises stylish contemporary clothing, and I personally love the fit, quality, designs and fabric.
The brand and team is excellent, and I invested personally as I felt compelled by the mission of making Sher Singh the world’s first lifestyle brand from India.”
Sonny Caberwal, co-founder and COO, said, “As the world’s first Sikh model for global brands such as Kenneth Cole, Versace and Armani, I know first-hand India and its unique style and traditions have an important role to play on the global stage.”
Sunjay Guleria, co-Founder and CEO, said, “Sher Singh was conceived with a simple mission in mind: Present a stylish, world-class Indian lifestyle clothing brand to global audiences, and have it stand toe-to-toe with the best of them.
We believe India’s time has come to emerge, not just as a producer of high-quality garments to the world, but as a style leader with a globally recognised brand of its own.”