At first, they look like replicas of Ralph Lauren polo T-shirts, which Delhites love to sport, but a closer look shows the difference.
Promising to be India’s latest design sensation and a treat for fashion followers, lifestyle brand Sher Singh launched its first collection of tees, trousers, polos, shirts, saris and tunics. The contemporary range of apparel for both men and women will be sold through its retailing website.
If Bollywood stars such as Dia Mirza and Neha Dhupia have ventured into different businesses besides their acting careers, it’s the Indian sports frat taking the same route. Cricketer Zaheer Khan, along with being the brand ambassador, is also part owner of the company. He was also involved in conceptualising the ‘cricket’ line of the brand’s clothing.
He said: “The brand symbolises stylish contemporary clothing with an excellent working team. The investment in the company comes from the mission of making Sher Singh the world’s first lifestyle brand from India.”
This is not the first time a cricketer has been associated with fashion. Yuvraj Singh and Harbhajan Singh have walked the ramp as showstoppers while Virat Kohli and Gautam Gambhir are the face of fashion labels such as Fastrack and Beverly Hills Polo Club, among others.
Most of the clothing from this collection ranges from Rs 499-1,999; including their Team India polo and the stylish Nehru collared polos. The sporty T-shirt collection is designed in fun and vibrant hues ranging from deep blue to vibrant red to pale pinks with the quirky Sher Singh logo printed on them.
With India emerging as a hot spot for fashion on the global map, Sher Singh promises to present a stylish Indian brand to the global audiences.
- Website: India Today
- Headline: Zaheer launches fashion brands ‘Sher Singh’
- Date: 12 Nov, 2011
- Link: http://indiatoday.intoday.in/story/zaheer-khan-lifestyle-brand-sher-singh/1/159635.html