We caught up with Nikhil of Shantanu & Nikhil and asked him how is he doing his bit of teaching everybody to #BeASport (apart from looking so dapperly handsome, wearing just a kurta + denims).
What was your inspiration behind creating the designs for #BeASport campaign?
We have two similar, yet very distinct designs for the t-shirts designed for #BeASport.
Having trying to combine a western silhouette and an Indian design, we came up with the idea of using the booti from Jaipur as the main element of design.
The men’s t-shirt design is all about “moving forward”. The Indian sensibilities with the pixel formed booti design gets infused with “Sports” with its athletic action.
The design for the women’s t-shirt on the other hand represents who the Indian woman is today. The design with the booti work reaches out to every Indian women. She likes a little “Indian-ness” on her clothes – in the form of colour, stencils, designs, applique, or embroidery. The design is set on the shoulders keeping in mind that she also “carries” everything on her shoulders and still moves forward in life. The design represents exactly that.
How do you relate to the #BeASport Campaign?
It can be said that I have been through the phase that the #BeASport campaign is trying to achieve right now. As a person who was never too interested in “school” and “studies”, I initially wanted to get into sports; but it wasn’t acceptable at that point of time – with family and the society – and so it wasn’t easy. My other “interest” lay in art and painting which was at that time seen as something only girls would do and wasn’t acceptable either.
There is a lot of pressure on kids today with expectations from the parents at each point of time. And when i wanted to start a career in design, I was equally frowned upon. But the story of me, of how i am where i am, how i am and what i am doing today is what keeps me going ahead everyday, how ever competitive the days may become.
The point is that ‘EVERYBODY’ can be ‘SOMEBODY’. It’s just a matter of pushing them towards the goal.
We found our way. And we hope that others do too. We are just trying to help them get there, however we can help.