Zaheer Khan unveils style collection

(Left to right) COO Sonny Caberwal, with Zaheer Khan, Sushama Reddy and CEO Sunjay Guleria, in New Delhi on Friday. Pic/Midday

Sher Singh, a contemporary range of apparel, aspires to be India’s first lifestyle brand.

Trendsetters and fashion followers can now buy India’s latest style sensation, Sher Singh, delivered quickly and at no cost to their home or office anywhere in India.

Sher Singh, a contemporary range of apparel for men and women, has been designed as a collaboration between global design experts from New York and New Delhi. Their website, www.shersingh.com, features the range of all the lifestyle products.

Cricket, all the way
The company unveiled its first collection, Cricket by Sher Singh, today with Zaheer Khan, who also announced that he is one of the investors in the company.  The team is also backed by other venture capitalists such as Tiger Global Management and Accel Partners, Rajan Anandan (MD, Google India), Sushama Reddy and Kishore Lulla (chairman, Eros Entertainment).

Speaking on the launch, cricketer Zaheer Khan said, “I am excited to be a part of Sher Singh. The brand symbolises stylish contemporary clothing, and I personally love the fit, quality, designs and fabric.

The brand and team is excellent, and I invested personally as I felt compelled by the mission of making Sher Singh the world’s first lifestyle brand from India.”

Sonny Caberwal, co-founder and COO, said, “As the world’s first Sikh model for global brands such as Kenneth Cole, Versace and Armani, I know first-hand India and its unique style and traditions have an important role to play on the global stage.”

Sunjay Guleria, co-Founder and CEO, said, “Sher Singh was conceived with a simple mission in mind: Present a stylish, world-class Indian lifestyle clothing brand to global audiences, and have it stand toe-to-toe with the best of them.

We believe India’s time has come to emerge, not just as a producer of high-quality garments to the world, but as a style leader with a globally recognised brand of its own.”

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Zaheer Khan invests in ‘Sher Singh’

New Delhi, Friday, Nov 11, 2011: Indian cricket star Zaheer Khan has become an investor in a new brand ‘Sher Singh’ launched by online retailer of apparel and fashion accessories Exclusively.in Inc. The bowler will also be the brand ambassador for the newly launched label that is eyeing USD 100 million (about Rs 500 crore) turnover globally in the next two years.

From the brand Sher Singh we are targetting sales of about USD 100 million in the next two years and for the group overall that includes business from Exclusively.in we are aiming for USD 200 million turnover in the next three years,” Exclusively.in Inc CEO and Co-Founder Sunjay Guleria said.

He, however, declined to share Khan’s investments.

When asked about it, Khan said: “(I own) Enough to be excited about.

The company today unveiled its first collection under the new label, Cricket by Sher Singh — for men and women and is focusing on markets like India, the US and the UK.

The Sher Singh range of lifestyle products for men and women include T-shirts, trousers, polos, shirts, dresses, saris and tunics.

About 60 per cent of the expected turnover is likely to come from India and remaining from other global markets,” Guleria said.

Going ahead, the firm is considering strategic partnerships with celebrities in the field of sports, music and films for brand promotion, like Khan.

Exclusively.in Inc has offices in New York City and New Delhi and has so far received funding of USD 20 million from a host of investors, including Accel Partners, Tiger Global Management and Helion Venture Partners.

The company is also supported by a number of investors and advisors including, Google India MD Rajan Anandan, Eros Entertainment Chairman Kishore Lulla and model and actress Sushma Reddy.

When asked if the company is looking for additional funds for expansion, Guleria said: “We are not looking for another funding round for the next two years.

He, however, did not share the company’s current sales.

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