Alice in Today’s Land

See the Alice Dress transforming your style through the day.

1 Basic Dress = 2 Looks
We show you how.


Ways to Wear: Polos

Still wondering how to get the retro look from the 70’s and 80’s. How about a polo (or two) for your wardrobe?
A wardrobe staple back then, the classic polo has made its way back into your man’s wardrobe just right.
See how to wear yours with a different look each time.

Ways to Wear a Polo

  • Wear your polo with a flirty skirt or a pair of shorts with sneakers for a look that is edgy, yet playful.
  • Get a quirky style wearing the polo with printed lowers.
  • Go for a crisp look by styling the polo with your favourite skinnies.
  • Wear it tucked-in with a pencil skirt for an uber-sexy look.
Update your Spring wardrobe with Sher Singh.


Ways to Wear

We love our Serena Top. Even more when we realized the fun ways to style it through the day.
Here is our stylist’s take on the Spring’s New Favourite.

Shop the look with the Serena Top in MinkCoralWhite and Powder Blue.


Re-Check Your Style

Usually, and we must add sadly, the checkered shirt is a lonely entity in a man’s wardrobe. The stripes and solids seem to have been favored by some fashion fearing male species since they like to, please admit it, play safe. But we say checks are essential patterns in your wardrobe. A checkered shirt makes you mysterious, charming, unconventional and less uptight or at least leads you to believe so. Here’s how you can style your checks in five different ways.

1. Dark solid shorts, flip flops or loafers, (forget the socks), your favorite checkered shirt and spring in the air. Wear this look as you sip a rooftop cocktail celebrating your first internet startup.

2. The checkered shirt adds some fun to those intimidating solid colors, giving you a casual elegance that adds a pleasant detail to that ‘prim and proper’ look. Here, the predominantly blue checkered shirt borrows a little white from the trousers. Perfect for a late morning cappuccino at a street side cafe.

3. Add soft solid fauns and neutrals, like beige or ecru, over your brightly colored checks for a stylish eye-catching yet minimal effect. Adding a striking accessory like a ribbed striped watch is daring, especially if you like to make a mark in the metropolis.

4. Mixing patterns can be tricky because it can look really clownish. The rule of thumb here would be smaller checks need to be accompanied by larger patterns, to give an impression of ease and space. Here, a tie with a larger diamond pattern and a suit with Glen checks complement each other. The golden crown brooch and the striped pocket square are little details that add to the look. Note how the pocket square gently borrows colors from the checkered shirt.

5. Give your formal look a makeover this summer especially if you are left-brained and working for an advertising firm or if you own a quaint little cafe down the street. Harmony is good but a hint of contrast always adds a spicy flavor to the look. Tying a checkered tie or a scarf is a good idea if you observe this rule.

Finally gentleman, you must know the rule of all rules: Break the conventional ones, experiment and try something new. It works when you decide not to be boring.

(img source:

– SB

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