Black & White and Others in Between

Who can resist the classic shades of black and white? We list down our favourite monochromes with a mod makeover.

Declare Your Independence

The Incredible India gets mapped on India Gate. 

What could be better than celebrating this Republic Day with the exclusive Sher Singh Tricolor India Polo.


Out of the Blue

On a somewhat sunny January morning, we are happy to imagine that winter is almost over.

Check out some of our favourite blues

And our inspiration, Blue Winters

Winter uses all the blues there are.
One shade of blue for water, one for ice,
Another blue for shadows over snow.
The clear or cloudy sky uses blue twice-
Both different blues. And hills row after row
Are coloured blue according to how far.
You know the bluejay’s double-blur device
Shows best when there are no green leaves to show.
And Sirius is a winter blue green star.

                                                                               – Robert Francis

Check out the Sher Singh ‘Collection in Blue’ here: Ruched Dress in Royal Blue (for Women), India International Polo, Nehru Polo in Teal Blue, Classic Diagonal Polo in Royal Blue, Stripe Polo T shirt in Blue, Royal Blue Polo with Traced Batsman, Classic Cricket Polo in Teal Blue.

– AK

Zaheer Khan Invests In’s Apparel Brand – Sher Singh

Cricketer Zaheer Khan has invested in a Inc’s newly launched label – Sher Singh. Financial details of the transaction were not disclosed. He will also be the brand ambassador of Sher Singh.

Sher Singh range of lifestyle products for men and women include T-shirts, trousers, polos, shirts, dresses, saris and tunics with a focus on markets like India, the US and the UK. Exclusively is targetting sales of about $100Mn from the brand in the next two years. is an online private sales site selling Indian fashion, jewellery and home decor products. It was launched in June’10 by Sunjay Guleria. The portal features high-end traditional Indian apparel as well as scarves, jewelry, handbags, crafts, paintings, photography and other home goods made by Indian designers.

The company had recently launched a wedding boutique on its website, offering wedding attire sales from Indian designers such as Manish Malhotra, Tarun Tahiliani, Manish Arora, Ritu Kumar and Payal Singhal. It had also set-up an Indian fashion pop-up store in Manhattan (NY), for a flash sale.

In May this year, it raised $16 Mn in a Series-B funding round led by Tiger Global Management, with participation from existing investors, Accel Partners India and Helion Venture Partners. Before that it raised $2.8 Mn from Accel Partners and Helion Venture Partners in November 2010.

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