Brand Sher Singh Is Set To Take India By Storm


Global online retailer Inc. launches Sher Singh, the first global online Indian lifestyle brand

Cricket Hero Zaheer Khan is brand ambassador and part owner

  Trendsetters and fashion followers can now buy India’s latest style sensation, Sher Singh, delivered quickly and at no cost to their home or office anywhere in India.  The executives behind, one of the world’s leading online retailers of Indian fashion today announced the launch of Sher Singh, a contemporary range of apparel for men and women.   Designed as a collaboration between global design experts from New York and New Delhi, Sher Singh is the world’s first online clothing brand from India which embodies contemporary Indian concepts using world-class international quality and designs. The website,, features a constantly growing range of lifestyle products, which include tees, trousers, polos, shirts, dresses, skirts, saris, tunics and other fashionable garments for style-conscious men and women looking to make a statement, whether at work or on the weekend.

Zaheer Khan Invests In’s Apparel Brand – Sher Singh

Cricketer Zaheer Khan has invested in a Inc’s newly launched label – Sher Singh. Financial details of the transaction were not disclosed. He will also be the brand ambassador of Sher Singh.

Sher Singh range of lifestyle products for men and women include T-shirts, trousers, polos, shirts, dresses, saris and tunics with a focus on markets like India, the US and the UK. Exclusively is targetting sales of about $100Mn from the brand in the next two years. is an online private sales site selling Indian fashion, jewellery and home decor products. It was launched in June’10 by Sunjay Guleria. The portal features high-end traditional Indian apparel as well as scarves, jewelry, handbags, crafts, paintings, photography and other home goods made by Indian designers.

The company had recently launched a wedding boutique on its website, offering wedding attire sales from Indian designers such as Manish Malhotra, Tarun Tahiliani, Manish Arora, Ritu Kumar and Payal Singhal. It had also set-up an Indian fashion pop-up store in Manhattan (NY), for a flash sale.

In May this year, it raised $16 Mn in a Series-B funding round led by Tiger Global Management, with participation from existing investors, Accel Partners India and Helion Venture Partners. Before that it raised $2.8 Mn from Accel Partners and Helion Venture Partners in November 2010.

Zak launches the fashion brand ‘Sher Singh’

In the beginning, they resemble replicas of polo Ralph Lauren T-shirts which Delhites love sport, but a closer examination shows the difference.

Promises to be a treat for followers of fashion and the feel of more recent design of the India, the lifestyle brand Sher Singh launched its first collection of tees, pants, the polos, shirts, saris and tunics. The contemporary range of clothing for men and women is sold to the retail site.

If Bollywood stars such as Dia Mirza and Neha Dhupia have ventured into different companies outside their career, it is the Indian sports frat take the same route. Cricket Zaheer Khan, with the Ambassador of the brand, is also part owner of the company. He also participated in conceptualizing the “cricket” brand clothing line.

He said: “the mark symbolizes elegant contemporary clothing with an excellent work team.” Investment in society has the mission to Sher Singh mode of life in the world of the India brand. »

This is not the first time, a player of cricket has been associated with fashion. Cosmo Singh and Harbhajan Singh travelled the ramp as Virat Kohli barriers and Gautam Gambhir are the face of labels of fashion as Fastrack and Beverly Hills Polo Club, among others.

Most of the clothing of this varied collection of Rs 499-1 999; including their polo of the India of the team and the elegant Nehru collar shirts. The sports T-shirt collection is designed for fun and vibrant hues ranging from deep blue to red to pale pink salmon with Sher Singh eccentric logo printed on them.

With the India becoming a hot spot of fashion on the map of the world, Sher Singh promises to present an elegant Indian brand for the global public.

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