On the Cover

The Summer season is at its bloom. With fresh clear sky and the sun high up in the sky, we decided it’s time we brush-up on the season’s trends. And what better place than the fashion covers to give us the highlights of the season! Taking inspiration from our current reads, we have with us, the best of fashion-decoded for the season.

 Flower Power

Harper’s Bazaar Russia, Vogue Korea, ELLE Italy, Harper’s Bazaar Australia

It’s no surprise to see this one. The SS’12 runway shows were full of floral inspirations. It was only practical that the fashion editors put this as one of the trends for Spring Summer 2012

Divine Whites

Harper’s Bazaar Russia, Vogue Russia, Vogue Paris, ELLE USA

The ivory shades are fresh, pure and ever-so-chic. Can’t live without this one.

Riding Red

Harper's Bazaar Czech, Vogue Portugal, Vogue USA, ELLE India

Somewhere we still live in the fairytale world- and we believe that Red Riding Hood would be the modern “Lady in Red” today. This one’s for her.

Exotic Prints

ELLE Spain,ELLE Mexico, Vogue Australia, Vogue Mexico

Like we said, trends are really going global. The ethnic prints from around the world make for a striking colour clash in the wardrobe.

Pastel Palette

Vogue UK, ELLE Russia, Vogue UK, Harper's Bazaar Autralia

The modern girl look, the sorbet candy colours and the retro silhouettes to go with –  we are hoping this one stays here for many fashion seasons to come.


All About Alex

The colours. The silhouette. The length. The curve.
We love our Alex Dress. And we couldn’t say it enough.

The Alex Dress in Tangerine, Cerise, Teal, Black and Purple

  • They are in a range of colours which completes our Spring-Summer wardrobe.
  • It accentuates the curves to give that killer body.
  • It can be styled for any time- from a brunch date to an evening out with equal ease – just add a statement necklace or sky-high heels.
  • The off-shoulder detail is sexy, modern and chic.
  • Earlier this year, Erin Andrews wore something strikingly similar to the Alex dress to a fashion show.


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