The 1947 Story

“At the stroke of the midnight hour, when the world sleeps, India will awake to life and freedom. A moment comes, which comes but rarely in history, when we step out from the old to the new… We end today a period of ill fortune, and India discovers herself again.”

– Jawaharlal Nehru (Speech on Indian Independence Day, 1947)

Celebrating the epic Indian heritage, the 1947 polos, in black, navy and white, pay tribute to the great leaders who made it all possible.

We believe it’s more than just a shirt. It’s our pride.

– SB

Chet Baker & The White Tee

For a man, nothing is easier than wearing a plain white tee. Yet, it is an absolute essential. Timeless, the t-shirt gives an effortless style when worn casually or under a formal blazer.

One of the first to make this basic wear into one of the most stylish outfits is perhaps Chet Baker. Often called the ‘James Dean of the Jazz World’, the trumpeter and singer was most often photographed in his iconic white t-shirt in the 1950’s.

With his ‘matinee idol’ looks and great hair, his callous minimalist style gave him an easy, natural elegance. And although his restrained, sensuous music might be an acquired taste, most would ‘…fall in love too easily’ with the man.

– SB

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