February 16, 2012 By shersinghstyle in Obsessions, Press Pass Tags: global lifestyle brand, hindustan times, jenifer lopez designer line, lisa haydon, lisa haydon actor, lisa haydon designer, lisa haydon loves sher singh, lisa haydon loves ss, lisa haydon model, rachaa movie, Sanjay guleria, sarah jessica parker designer line, Sher Singh Spring 2012, sher singh style, sonny caberwal
Q. Modelling, Bollywood and now Sher Singh? How did that happen?
Lisa: When I met Sonny [Caberwal, co-founder of Sher Singh] I immediately felt a connect. The SS vision and philosophy appealed to me and as we all got to know each other the reason why I would want to be affiliated with Sher Singh became increasingly apparent. I feel privileged to be working with such entrepreneurial minds.
Q. What makes Sher Singh special to you?
Lisa: Fashion is all about conveying what’s on your mind and SS has given me the freedom to express my bohemian lifestyle through the Lisa ❤s SS collection.
I feel proud to be associated with India’s first lifestyle brand which is set to declare to the world that we are global creators and not merely manufacturers.
Q. What would you like to highlight about Lisa ❤s SS clothing line?
Lisa: The collection exhibits simplicity and freedom. I want the line to have a sensory experience – a synthesis of thoughts, feelings and ideas that I have gathered through my travels. It’s important that this feeling gets out there, whether it’s through the cut, fabric or the design.
Clothing that is extremely wearable and feminine without being too girly – that’s what Lisa ❤s SS is all about.