“We are trying to create a meaning to the brand, and that is what translates to #BeASport.”
– Sonny Caberwal, ex-model/co-CEO.
Tying together Bollywood, Sports and Fashion and helping children stay in school. Sounds like a “picture perfect” plan, right? We definitely wanted to know more about Magic Bus and the newer version of “Hum honge kaamiyab” coming together. Sonny gave us the answer and it seemed to fit perfectly together.
“As a social media campaign, we are involved with top companies in India, leading Bollywood celebrities and Cricket stars. Let us just say that each one of us is on a journey – whatever are our circumstances in life. We have profiled these exceptional journeys of individuals; many of them are sportsmen and women. Similarly Magic Bus takes children and youth, living in poverty on a journey from childhood to livelihood through a world class mentoring programme. Using the metaphor of ‘Sport’, we are trying to change behaviours in nearly 3,000 slums and villages, over 200,000 children across India. We are hoping that Sport together with mentoring can be used to get children to re-enrol in school, lead healthy lives, confront many social problems and move away from poverty.”
#BeASport NOW and help a kid stay in school. You can make a difference too. All you have to do is watch this video and share it with your family and friends. Each view = $ for the Magic Bus.
Help us reach 1 million views.