Story of the Week : #BeASport

Sher Singh and Cleartrip along with other partners like Ketto, MissMalini and Network Privé, have pledged to invest their time and resources to #BEASPORT which is a social media movement that is bringing together top stars to help educate India’s youth through Style + Sport.

Sher Singh, with celebrity designers, Shantanu & Nikhil; have created limited edition t-shirts, 100% of whose net proceeds will go to the #BEASPORT program.

To participate in this movement, tag your tweets with #BEASPORT. Or you can download the image below and make it you “Cover Image” on Facebook.

Read more on their Facebook fan page.

Read more about the initiative here : www.beasportcampaign.com

– ak

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Tangerine Tango

Look no further for the latest in fashion. We have with us the next version of “Colour Crushing” for the season. Red carpet everywhere is full of colours at this time of the year. And TANGERINE TANGO, also declared the colour of the season by Pantone is our current favourite.

From Hollywood to closer home, Bollywood, celebrities have the red carpet flaming with in gowns and dresses in the colour of the season. It was rather simple for this one to make the trending shade since it looks good on all skin colour and makes it look, if we may add, rather exotic.

Tangerine Tango

Energetic, attention grabbing and extremely preppy, we have already seen the colour on almost all major catwalks from Christian Siriano, Vitoria Beckham, Acne and Tommy Hilfiger, and believe that it is going to be equally hot for the next season as well.

Get your Tangerines with Raina, Frieda, Lena and Alex from Sher Singh

– ak

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